Guide

Facebook Algorithm: How Feed Ranking Decides What Shows

The algorithm on Facebook is the ranking system that decides which posts show first in someone's Feed. Meta publishes general explanations of it, and this guide turns them into plain habits for a Page or a profile.

What the algorithm on Facebook looks at

Meta has described Feed ranking as a process: it gathers the posts a person could see, looks at signals about each, predicts how likely the person is to engage and scores the result. Signals include who posted, what kind of post it is and how people have reacted to it.

What this means for a Page

A Page's posts reach people who follow it and some who do not. Posts that people react to, comment on or share travel further than posts that get no response. A Page that posts clear, useful content and replies to comments gives people reasons to respond.

Habits that help

Post video and photos with a clear first line. Ask genuine questions and answer the replies. Keep the topic steady, and post when your followers are on Facebook, which Meta Business Suite shows.

Things to avoid

Meta has said it reduces the reach of posts that beg for likes, shares or comments, often called engagement bait. Avoid it, along with misleading headlines and links that do not match the post.

Questions

Does Facebook show posts in time order?

The Feed is ranked by default. A Following view with newer posts first is available, so check the Feed options in the app.

Do Pages get less reach than people?

Pages often reach fewer of their followers than a personal profile does, and the exact share varies. Steady, useful posting helps.

Can I schedule Facebook posts?

Yes, for a Page. Dripost schedules Page posts and tells you when each is live.

Try it on your own post.

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