Guide
Social media dashboard: what to track and how to build one
A dashboard for social media is one view of what you published and how it did. The useful ones are short, and they say plainly where a platform gave no data.
What belongs on a social media dashboard
Start with what went out, because everything else depends on it: posts by platform and day, each linked to its live post. Then add the numbers each platform reports for those posts.
Keep it to a handful of tiles. Posts published, reach, engagement (likes, comments, shares) and the best post of the period answer most client questions.
What every platform will not give you
Platforms report different things. A dashboard that shows an identical set of tiles for every platform is filling gaps with zeros or estimates somewhere.
In Dripost, Instagram shows likes and comments, Facebook shows reactions, comments and shares, and YouTube shows its numbers. Threads, LinkedIn and X numbers are not available in Dripost, so those posts show as published with a link, and no figures.
Reach is not views
If one tile says “reach” and another says “views”, they are different counts and should never be added. Dripost labels reach as reach and does not relabel it as views.
Examples of a dashboard people actually open
Clients rarely log in to a dashboard. A report arrives in the inbox and gets read; a login page gets forgotten. Dripost's client reports can be emailed, shared as a phone link, or scheduled weekly or monthly at 9 AM in your time zone.
The Excel download carries a Dashboard sheet with charts, for the client who wants the tiles in a spreadsheet. Reports are on the Pro plan.
Dashboard software and scheduler dashboards
Software for a dashboard ranges from a spreadsheet to a full analytics suite. A scheduler dashboard starts from what is going out, a content calendar of posts by day and channel, and adds the numbers that each platform gives. Dripost shows both: the calendar, and Insights where the platforms provide them.
Dashboard examples and software for social media
Two dashboard examples for social media cover most needs: a performance dashboard that shows reach and engagement per platform, and a content calendar dashboard for social media that shows what is going out this week and what still waits for approval.
Dashboard software for social media ranges from a spreadsheet you update by hand to a scheduler that fills the numbers in for you. A scheduler dashboard for social media like Dripost's puts the calendar, the queue and the Insights for the platforms that share numbers in one place.
What a social media analytics dashboard shows
Reach and engagement per platform, from the numbers each platform gives, with the gaps marked rather than filled. It is the performance view of the two kinds described above.
Sources
Questions
What is the difference between a dashboard and a report?
A dashboard is a live view you check; a report is a snapshot for a fixed period that you send.
Why does my dashboard show no numbers for some posts?
Either the platform did not provide them or Dripost does not have them. Dripost marks those as “Not measured” with the reason.
Does Dripost make a dashboard for each client?
Reports are made per client and period, and each client keeps its own channels, so the numbers are never mixed.
Post it with Dripost
- Schedule video everywhereAdd your video once; Dripost posts it as a Short, a Reel and a Page video.
- Client approvals, no loginClients see each post as it will look and approve it from a link.
- Post from Claude or ChatGPTDripost's MCP server lets your AI assistant schedule posts. You approve before anything goes out.