Engagement rate calculator for six platforms.
Pick Instagram, YouTube, Threads, Facebook, LinkedIn or X, enter the counts from one post and your follower, reach or view number, and the calculator shows your engagement rate with the formula beside it. It is an estimate, and it runs in your browser.
How this calculator works out your engagement rate
The formula
Engagement rate = (likes + comments + shares + saves, or whatever the platform shows) ÷ your base × 100. The base is followers, reach, views or impressions. You choose.
Followers versus reach
A rate by followers tells you how much of your audience reacted. A rate by reach tells you how well the post did with people who saw it. They give different numbers for the same post.
Compare like with like
Compare posts using the same base and the same platform. Counts differ by platform: Instagram shows saves, X shows bookmarks, and LinkedIn counts reactions.
No universal good number
A good rate depends on the platform, your account size and your content. Track your own rate over time and compare your own posts.
What engagement counts for each platform
The inputs change with the platform you pick.
Instagram and Threads
Likes, comments and saves or reposts. Instagram also has shares.
YouTube and Facebook
Likes or reactions, comments and shares, against views or followers.
LinkedIn and X
Reactions or likes, comments, reposts, and on X quotes and bookmarks.
Questions
What is engagement rate?
The share of people who reacted to a post, as a percentage. Likes, comments, shares and saves usually count.
How do I use this calculator to find an Instagram engagement rate?
Choose Instagram, enter the likes, comments, saves and shares from one post, pick followers or reach, and enter that number. Instagram shows reach in the post's insights.
Is there a calculator for YouTube engagement rate?
Yes, choose YouTube. Enter likes, comments and shares and divide by views, which is the usual base for a video.
Can the calculator work out engagement rate for a Facebook Page?
Yes, choose Facebook. Enter reactions, comments and shares, and divide by your Page followers or by reach from Page insights.
Is this number exact?
No, it is an estimate. The platforms count interactions differently, and some counts are not shown on every post.
Does this work as a calculator for Facebook engagement rate?
Yes. Enter the reactions, comments and shares from a Facebook post with its reach or your follower count, and it works the rate out the same way as for other platforms.
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