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Guide

Social Media Management Pricing: How It Is Charged

Pricing for social media management varies widely, because the work does. This guide explains the three ways it is charged, what moves the price and how to work out a figure for your own work without guessing at the market.

The three ways it is charged

By the hour, which suits one-off work. By the package, such as a set number of posts a month, which suits clear scopes. As a monthly retainer, a fixed fee for an agreed list of work, which suits long relationships.

We do not quote market prices here, because they differ by country, platform and experience, and any single figure would be a guess.

What drives the pricing of social media management

The number of platforms, how many posts and videos a month, whether you also write the captions and design the pictures, how much community replying is included, and whether reports are part of the deal.

Social media management packages: what to include

A package should say how many posts, on which platforms, how many rounds of edits, how replies are handled, what the monthly report holds and how to end the arrangement. A clear package avoids arguments about scope.

Work out your own price

Count the hours a client takes in a month, including planning and replies. Multiply by the hourly rate you need, then add the tools you pay for. Round to a package and check it against what the client earns from the work.

What a scheduler adds to your costs

Dripost prices by client, so each client you add has a known cost, and the pricing page shows it for your country. Approvals by review link and client reports save time that you would otherwise bill or lose.

Questions

What are typical social media management prices?

They vary too much to give one honest figure. Work from your hours and the scope, as described above.

Should I charge per post or per month?

A monthly package is easier to plan for both sides. Per post suits one-off jobs.

Do social media management prices include ad spend?

Usually not. Ad budgets are paid to the platform and listed separately from the management fee.