Guide

How to Improve Social Media Content: Seven Checks

You can improve your social media content without a new style or more hours: check seven things on each post and change one at a time. This guide lists them and how to know whether a change helped.

Improve social media content one change at a time

Pick three recent posts that did well and three that did poorly, in each platform's insights. Compare them against the seven checks below, and change the one that stands out. Changing everything at once hides what worked.

1. The first line

Feeds fold long text, so the first line has to earn the click. Say the most interesting thing first, not a greeting.

2. One clear point

If you cannot say the point of a post in a sentence, the reader cannot either. Cut anything that does not serve that sentence.

3. The picture or video

Use light, steady shots and crop to the platform's shape. A clear photo beats a clever edit. For video, the first two seconds decide whether people stay.

4. The caption and the ask

Add what the picture cannot say, and end with one thing to do, such as reply or visit a link. Keep hashtags relevant and few.

5. Timing and rhythm, then review

Post when your followers are online and at a rhythm you can keep. Review once a month, keep notes and repeat what worked. Scheduling a week at a time makes the rhythm easier to hold.

Questions

How do I know whether a change worked?

Compare the same measure, such as reach or saves, across several posts before and after. One post is not enough.

Should I copy what works for other accounts?

Learn from them, but test it on your own audience. What works for one account may not suit yours.

How often should I change my content style?

Rarely. Change one thing at a time and give it a few weeks.

Try it on your own post.

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