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Guide

Content Ideas for Social Media: 30 Prompts to Start

When you run out of ideas for content, use a prompt instead of a blank page. These 30 prompts work for any account, and the sections on YouTube and the content brief show how to turn one idea into a plan.

Teach something small

1. Three mistakes beginners make in your field. 2. One tool you use every day. 3. A myth you hear from customers. 4. A five-minute fix for a common problem. 5. A glossary of terms you want people to know. 6. The question you answer most often, answered once properly.

Show how it is made

7. A day in your work. 8. The first draft next to the finished piece. 9. What is on your desk. 10. How an order gets packed. 11. A mistake you fixed and what you learned. 12. The tools or ingredients laid out before you start.

Show proof

13. A customer message, used with permission. 14. A before and after. 15. A simple number from your own work, stated as it is. 16. A project you are proud of and why. 17. A review you received, with your reply.

Start a conversation

18. Ask a question your audience can answer in one word. 19. Run a poll. 20. Ask for opinions on a choice you face. 21. Reply to a comment in a full post. 22. Share something you changed your mind about.

Ideas for content on YouTube, and the best content for YouTube

On YouTube, answer questions people type into search. These YouTube content ideas follow that: 23. How to do one task, start to finish. 24. Which of two options is better, tested side by side. 25. What to avoid when starting out. 26. A video for a question from your own comments. The best content for YouTube is a clear answer to a real question.

Timely and seasonal ideas

27. A post for the next festival or season, written a week ahead. 28. Your take on a trend in your field, said plainly. 29. A look back at the month: what worked and what did not. 30. A plan for the month ahead that your audience can follow along with.

What is a content brief?

A content brief is a short page that says what a piece is for: the audience, the point, the format, the platform and what you want people to do. Writing one before you shoot saves time, and a content brief template makes it a habit. A good brief fits on one screen.

Questions

How many ideas should I plan at a time?

A month is a good unit: four weeks of the formats you can keep up. Write them in one sitting and schedule them.

What is a content brief?

A one-page plan for a piece of content: who it is for, the point, the platform and the action you want. It keeps a team and a freelancer on the same page.

Where do ideas for content come from?

Your customers' questions, your comments, your own mistakes and the things you explain more than once.